IKEA trapped in the "paper bookcase" storm, consumers are not desirable to look at furniture

Recently, IKEA suddenly changed its strategy and cut prices on a large scale, setting off the biggest price cuts in five years. For the time being, what is the reason? After a wave of unrest, the quality of IKEA furniture has now been placed on the countertop. A post about "Ikea (view map) sales bookcase is originally a paper-structured honeycomb panel" was posted on the Internet by many media, causing widespread concern. According to the poster, the inside of the partition of the 999 yuan Lac bookcase he bought at IKEA was actually filled with paper. The IKEA side explained that the bookcase uses honeycomb panel technology, and paper is part of the material. [Related news: IKEA frequently "quality door" Quality goes with the price? 】 ■ IKEA bookcase is made of paper? According to the poster, the Lack bookshelf he bought at IKEA collapsed after a few days. He opened it and found that there was a layer of particleboard on the outside, and the inside was filled with a pile of paper. After the post was sent, it caused a lot of attention from netizens, and even some netizens replied that they were very disappointed with IKEA. On October 30th, a reference journalist from Beijing went to Beijing Yijia Home (view map) to conduct a field investigation. It was found that the Lak bookcases claimed by the posters are still being sold, and the price is still 999 yuan. The reporter looked through the signboard of the bookcase and saw the words “particle board, fiberboard, paper, acrylic paint, ABS plastic” written in the product description column. The signboard also indicated that each partition had a maximum load of 25 kg. A salesperson said that in the bookcases that IKEA is selling, the Lac, Beida and Ecpedi series contain paper in the materials, and the prices are basically within 1,000 yuan. And some ordinary plates, solid wood bookcases, such as the Burspo bookcase, etc., the price must be thousands of dollars. Subsequently, the reporter also received a statement from IKEA on the matter, which stated: “The part of the bookcase products produced by IKEA uses honeycomb panel technology, which consists of frames, fillers and surface materials. The outer frame is made of particleboard, MDF or solid wood; the inside is a paper-like honeycomb filling.” IKEA said that it is not possible to conclude that IKEA furniture is made of paper, which is only part of the material. [Related news: IKEA bookshelf is made of paper? IKEA responds: paper is part of the material] ■ Is honeycomb furniture good or bad? “Paper-filled furniture can be strong?” Many netizens raised doubts after hearing IKEA’s explanation. According to IKEA, the principle of paper honeycomb fillers is to give each other strong support by mutual force. The unique sandwich structure ensures that the honeycomb filler can withstand the pressure on the upper and lower sides. At the same time, IKEA sales staff also said that the weight of this type of furniture is about 25 kg, so it is absolutely impossible to let children climb. Chen Baoguang, vice chairman of the China Furniture Association, said that honeycomb panel furniture is currently more common in Europe, and with the diversification of furniture materials in China, some companies have begun to use honeycomb panel technology to make furniture. The reporter also found the "figure" of the honeycomb panel in the "White Paper on Science and Technology of China's Furniture Industry". The paper pointed out that the use of lightweight materials like honeycomb panels is beneficial to China's furniture industry to reduce material consumption, energy consumption and improve material utilization. At the same time, some insiders have questioned: Honeycomb panel furniture is not as load-bearing as ordinary sheet and solid wood furniture. It is easy to damage during use. At present, furniture is still a durable consumer product in China. Many consumers buy furniture for long-term use. "It takes a long time to buy a bookcase for 999 yuan. Is it worth it?" Such a question is intriguing. ■ Consumers “take furniture by appearance” Unacceptable reporters interviewed several consumers who are “researching” Lack bookcases at IKEA. They all said that they did not know that there was paper in the furniture. Under the reporter's reminder, they looked at the signs on the bookcase to understand the material, weight and some precautions. The reporter found that most consumers only pay attention to the appearance and size of the products when purchasing furniture. Some consumers use rulers to draw on the furniture. Some consumers use the camera to keep taking pictures, but they ignore the signs on the products. And instructions. "So well-known brands should have no problem in quality." Consumer Ms. Chen said that she would generally look at the style first, then look at the price and size, and finally pay attention to the material. “Many consumers don’t look at signs when they buy furniture. This can cause a lot of trouble. For example, some consumers don’t pay attention to the weight of the partition, damage the partition during handling, and buy it again.” The salesperson reminds the consumer When you buy a product, pay attention to the sign on the product. If you have any questions, ask the staff.

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