The 2013 Beijing International Design Week is about to come to an end today. During the design week, whether it is a design award, a theme exhibition, a design lecture hall, a design tour, or a special design consumption season of this design week, There is no shortage of home businesses. A number of home furnishing companies said that Beijing Design Week as a communication platform not only helps to promote home brands, but also a good opportunity to communicate with foreign countries and find cooperation. Cultivating the Design Consumer Market This year's Beijing International Design Week was held in Beijing from September 26th to October 3rd. The theme of the event was “Design Capital·Smart Cityâ€. The organizers said that the theme is Beijing's international integration and promotion. The core competitiveness of the city promotes the development of the design industry and creates an important support for the world city. According to reports, in addition to the theme exhibitions brought by the world's design works, the design of the lecture hall brought by the famous dialogue, the large-scale public activities brought by the design tour, this design week puts more emphasis on the "design market" Cultivate. By integrating domestic and foreign professional and social resources, we will try more innovations in the content and form of design transactions and design consumption, so that design becomes the focus of creating demand and guiding consumption. To this end, this year's Design Week launched the concept of “design consumption†for the first time. At the same time, as an important part of the first Beijing Huimin cultural consumption season, the design consumption season will hold an industry design consumption season covering the three major pillar industries of home, automobile and real estate. And the business district design and consumption season of many business districts such as Guomao, Blue Harbor, Contemporary MOMA, Indigo Port and Jinbao Street. Zeng Hui, deputy director of the Beijing International Design Week Organizing Committee, said that the development of the design market has always been a short-board for the benign development of the design industry, and also the direction and goal that the entire design and design industry hopes to see. With the design and consumption season as the main sector, we will continue to enrich and improve the design economic service system of the entire industrial chain system of the design market. Home furnishing design home design as the focus of the design industry, also occupied an important position in the major sections of the design week. The “Smart City†theme exhibition, which opened on September 26, is divided into three sections: Smart City Public Platform, Smart Life, and Smart City. Among them, the Smart Life section has a series of products related to home life, such as the perception of indoor environment. Smart sunroof, split convection air purifier, etc. The design awards will also include "Chinese Classical Furniture" APP interaction design, Suzhou Yafan hand design and home life related awards. The main guest city of this design week, Amsterdam, the Netherlands, brought the creative "chair show" of the Dutch home furnishing Moooi founder Macel Wanders. In the Millennium, 751, Dashilan, Caochang and other areas, home design works can be seen everywhere. As the company that participated in the design week for the first time, Liu Zhilai, the general manager of Sino-German joint venture Shunda Moser Doors and Windows Co., Ltd., said that Design Week will combine home design and building materials, and also promote some life concepts and mainstream consumer fashion to a high level. The furniture and building materials companies involved must also have matching needs, either high-end brands or brands around the creative community. Liu Zhilai believes that enterprises can also achieve the improvement of brand image and recognition through the platform of Design Week. Tian Jie, founder of tales, said that his team has been working in the design field for many years and has always had the dream of bringing the world's most design and most emotional design brands to China. This time, with the support of the Design Week, the top three design-oriented brands in Europe's modern design concept were introduced to China. Yan Haifeng, vice president of German Hanno Flooring, said that Design Week is a platform, and building materials companies are also keen to cooperate with good designers and high-end channels.
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