World Cup fully armed by textile technology

miCoach Smart Shoes

In this World Cup, Adidas introduced the adizero F50, a revolutionary football shoe that made its official debut and became widely used by top players. These shoes have already been seen on the pitch, offering athletes an advanced performance edge. The adizero F50 series is packed with cutting-edge technology in both materials and craftsmanship. But what really sets it apart is the integration of the miCoach speed sensor, embedded into the sole. This small but powerful device captures a full 360-degree view of a player’s movement, tracking metrics such as instantaneous speed, average speed, maximum speed (recorded every 5 seconds), number of sprints, total distance covered, high-intensity distance, pace, and stride rate. All these key performance indicators are recorded for analysis during games or training sessions. The miCoach system can store up to 7 hours of data and connect wirelessly to a PC for further review.

The data collected by the miCoach sensor can be shared directly on social media platforms like Facebook, allowing users to compete with friends in fun, real-time challenges. Additionally, players can download and compare statistics from professional athletes like Messi, adding a new level of engagement and motivation for fans and players alike.

The “Massage” Jersey

Alongside Adidas and Nike, Puma also played a major role in this World Cup, providing kits for nine national teams, including the highly anticipated "Italy Male Model Team" that turned heads and captured the hearts of many fans. The Italian jersey not only maintains its signature tight-fitting, sexy design but also introduces a unique feature: a built-in massage function. Puma developed special massage strips in the jersey that are designed to stimulate muscles, helping reduce fatigue and improve performance. While the exact effectiveness remains to be proven, it's clear that the Italian team has received some extra support from their sponsor. As for whether it works, only the players know for sure—like Balotelli, who might have his own opinion.

adiPower Pre-Cooled Vest and Sleeve

With Brazil's hot climate posing a challenge for players, Adidas introduced the adiPower pre-cooled vest and sleeve to help athletes stay cool and comfortable. Designed for use in high-temperature environments, the vest focuses on cooling key areas of the body, such as the upper arms and back, where most heat builds up. It contains special Hyper-Absorbent granules that, when chilled in a freezer, can lower body temperature within 15 to 20 minutes, reducing the risk of heat exhaustion. Many top teams, including Germany, Spain, Argentina, and Colombia, have adopted the adiPower gear for warm-ups and halftime breaks, and players have reported positive feedback.

Recycling Plastic Bottle Jersey

As the host nation, Brazil hopes to add another star to its history. The Brazilian team’s jerseys have always been a symbol of pride and tradition, and this year they’ve taken a bold step forward by using recycled materials. Made from recycled polyester derived from plastic bottles, the jerseys, shorts, and socks are a sustainable innovation. Each jersey uses around 18 recycled plastic bottles, marking a significant shift in material sourcing. In addition to being eco-friendly, the fabric features improved air flow efficiency, with a 56% increase compared to previous versions. The blend of 94% polyester and 6% cotton ensures both comfort and temperature regulation, making it ideal for the demanding conditions of the World Cup.

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