The overall home industry into the development of hot spots

In the wooden door market of Shanxi province, there are two main types of operators offering customized products: small-scale, workshop-style door and window shops and larger wooden door manufacturing enterprises specializing in engineering projects. The former typically operates as a family-run business, with annual profits ranging from around $30,000 to $50,000 USD. Meanwhile, the latter relies on profits from engineering contracts, which usually fall between $30,000 and $1 million USD annually. Overall, approximately 95% of Shanxi’s customized wooden doors are supplied by these smaller, workshop-style door and window shops. This situation has led to a fragmented and somewhat chaotic market environment. Faced with increasing consumer pressure to negotiate lower prices, the cost of products from these smaller workshops continues to drop. To maintain profitability, they often seek cheaper raw materials, prompting suppliers to continually cut costs as well. As a result, the quality of customized products in Shanxi’s window and door market has deteriorated, with lower-priced, lower-quality items becoming more prevalent. Recognizing the need for change, some established wooden door manufacturers have begun investing heavily in expanding into broader home products to enhance product value and boost profits. In recent years, the trend towards integrated home consumption has grown significantly. This shift has given rise to the concept of "one-stop shopping," where companies aim to provide comprehensive solutions under one brand. Many door manufacturers have responded by diversifying their offerings, extending their product lines, and gradually moving into multi-category home products. The allure of the entire home market lies in its promising future. Last year, sales of European-style kitchen cabinets remained stable, while sales of their new product line, wardrobes, surged by over 50%. Shang Pinzhai, a pioneer in home furnishings, has been operating for seven years and now boasts more than 400 stores across China, with just 14 located in Guangzhou alone. Despite the current market downturn, some companies have experienced remarkable growth after introducing integrated home solutions. It's clear that the integrated home approach is becoming a key development direction in the home industry. For businesses, selling integrated home products not only boosts sales but also enhances long-term profitability. For dealers, this model broadens their product range and increases profitability. And for consumers, it saves considerable time and effort in purchasing and designing their homes. However, not everyone is rushing to embrace this trend. Even top players like Sofia, a leader in the custom closet industry, remain committed to their core focus on wardrobes. According to a spokesperson from their marketing team, “Sofia did experiment with diversification in the past. Bond cabinets and Ivano flooring were both part of the same family. However, Bond has since changed hands, and Ivano flooring has become an independent entity. The owner believes it might be better to excel in one area rather than spread too thin.” Similarly, TATA wooden doors continue to concentrate on their e-commerce strategy, focusing solely on doors. Expanding into the integrated home market is a logical step for wooden door companies, as they already possess the necessary production equipment to easily transition into related wood products like staircases, wardrobes, cabinets, and flooring. There are numerous success stories in the diversified expansion of wooden door companies. Nevertheless, these companies must proceed cautiously when diversifying, ensuring they deepen their expertise in specific product categories while gradually expanding their reach. This balanced approach will enable them to carve out a larger niche in the market.