Internet + Some ideas for aluminum processing

Abstract: This year's "Government Work Report" pointed out that the "Internet +" action plan was formulated to promote the integration of mobile Internet, cloud computing, big data, and Internet of Things with modern manufacturing, and promote the healthy development of e-commerce, industrial Internet, and Internet finance. Guide Internet companies to expand their international markets. As the aluminum processing industry in the non-ferrous metals industry, it will usher in a new round of opportunities and challenges at the dawn of the “Internet Plus” era. This paper addresses the “Internet+” at the three levels of procurement, production, and marketing. The changes that may be brought up put forward several ideas.

Keywords: Internet+; Big Data; Cloud Computing; Internet of Things; Aluminum Processing I. Preface

1. The Essential Characteristics of "Internet Plus": Convergence and Innovation

The so-called “Internet+” refers to the process of disseminating and applying a set of information technologies based on the Internet, especially the mobile Internet, in various sectors of the economy and society and continuously releasing data mobility. "Internet +" is actually a new form of development of the Internet and a new form of business under Innovation 2.0 (information age, innovative forms of knowledge society).

In other words, “Internet+” through the use of Internet technology in various industries and industries, with the help of embedded technologies such as cloud computing, big data, and the Internet of Things, generates feedback, interaction, and coordination among industries, and eventually a large number of chemicals emerge. Reactive fusion and innovation.

2. Aluminium processing industry's prominent position in the aluminum industry chain

The aluminum industry chain has bauxite - alumina - electrolytic aluminum - aluminum processing - aluminum applications - recycled aluminum and other aspects of aluminum processing is an important part of China's non-ferrous metal industry. After years of rapid development, China has become the world's largest producer and consumer of aluminum products, and its overall strength has clearly increased. In 2014, China's output of aluminum processing materials reached 48.45 million tons, an increase of 18.6% year-on-year, accounting for more than 50% of the world's output of aluminum processing materials. From January to August this year, aluminum output was 33.52 million tons, an increase of 9.1% year-on-year; from January to July The aluminum processing industry realized a profit of 29.2 billion yuan, accounting for 39% of the total profits of the industry (excluding gold).

Aluminum processing is a key link in creating additional value in the aluminum industry chain. The development of aluminum processing has profound implications for the development of the entire aluminum industry chain. "Internet Plus" brings new opportunities and challenges to the aluminum processing industry.

II. Opportunities and Challenges Brought by the "Internet Plus" to the Aluminium Processing Industry The "Internet Plus" era is an era of interoperability, that is, people, people, and things, including people and services, services and services, including that we can Seeing the high degree of interconnection between people and the media, including virtual and reality, and the high degree of connection between people and the Internet, is a very high ecological change in the Internet.

Purchasing, production, and marketing are three very important links in the aluminum processing industry. What are the implications of the ecological changes in the “Internet+” interconnection and interoperability?

1. "Internet +" impact on the aluminum processing industry's procurement and supply chain "big data" and "cloud computing" will summarize the information on the location, price, and product quality of the raw materials that need to be purchased. This information can be integrated into the purchase. The goods are screened reasonably, and the price, quality, and other information are more transparent, giving us a better way of purchasing.

(1) Traditional procurement and supply chain management generally face the following problems:

1 Based on the original service level, where are the raw materials and components purchased from the lowest cost? How to improve the service level of suppliers on the basis of keeping current costs?

2 Is it a self-built warehouse or a supplier-built warehouse? Where is the most suitable place?

3 If you invest new products or develop new markets, how can you integrate existing/new suppliers' capabilities to support the target production capacity?

4 How much stock should be stored in advance when seasonal demand will increase?

5 When the supply capacity is insufficient, is it to open up the supply capacity of existing suppliers or to seek new suppliers?

(2) The "Internet +" era may have the following changes in these areas:

1 The price level of raw materials, product quality and service follow-up are closely related to the service level of the procurement supply chain. “Internet+” big data can classify and classify different suppliers’ prices, quality, service levels, etc. The supplier rating and excellent supplier selection can have strong reference value.

2 The purpose of establishing a raw material warehouse is to ensure the normal operation of the entire production process. As a purchasing department, it is very important to choose a reasonable range between reducing the company's inventory and guaranteeing normal operation. According to the information of big data, the supply of suppliers Information such as timeliness of goods and distances from points of delivery can be clearly obtained. Under the premise of reasonably controlling risks, choosing a suitable location to establish a warehouse will be a win-win situation for both parties of supply and demand.

3 If the aluminum processing company believes in product development or a new market, the type and quantity of the corresponding supporting raw materials may change significantly. The supply capacity of the existing suppliers and the supply capacity of potential suppliers can be obtained through information integration. It is of great significance to respond quickly to market changes.

4 In response to the increase in seasonal production, the related technologies of “Internet Plus” can integrate market data of previous years, the operating conditions of the same industry, and the operating conditions of upstream industries. These information provide a reasonable basis for determining the amount of temporary inventory increase. .

5 When the supply capacity is insufficient due to the expansion of production capacity or the sudden increase of temporary orders, etc., the existing supplier further develops supply capacity or finds new suppliers, based on the economic operation status of the supplier, customer feedback information and Data combing of the operating conditions of similar industries is an ideal choice.

2. Influence of "Internet Plus" on the Production Process of Aluminum Processing Industry

Delivery time and product quality are two factors that are the focus of the production process. After the Internet of Things and cloud computing technologies intelligently transform the production process, they can play a positive role in shortening delivery time and improving product quality. Such as equipment control system: equipment operation monitoring and data acquisition, equipment parameter monitoring can monitor the operation status of automation equipment; product tracking system: product barcode management, product tracking program, etc. can achieve real-time tracking of the product; production process Quality control system: quality data acquisition port, quality data acquisition program, report program and so on.

(1) Impact of "Internet +" on the increase of delivery time

1 Customers can inquire order progress at any time, order management system and marketing platform integrate seamlessly. In the management information system's customer interface, customers can know at any time during the production process that the ordered product is in a certain part of the production process, or can be deleted during transportation. Telephone communications, personnel on-site tracking and other activities in the middle of multiple segments are eliminated, intermediate links are reduced, and communication efficiency is improved.

2 Reducing the pause time between the upper and lower processes of production, relying on advanced information processing technology, the order control system within the production system can realize timely inquiries, loose orders, and small orders for each link. According to the priority level, the production capacity of each process is automatic. Discharge order production order, reduce waiting time.

(2) Impact of Internet + on product quality control

The guarantee of product quality comes from two aspects - high quality raw materials and strict production process control.

1 Big data has provided information support for selected raw materials with high cost performance from the previous stage. After effectively utilizing related information for raw material procurement, it can obtain relatively high-quality raw materials.

2 The production process needs strict process control to control product quality. "Big data" integrates information resources, alloys, status, production control methods, quality inspection methods, performance testing methods, and qualified performance indicators. Under the conditions of the new generation of information processing technology, the categories are clearer and the information is clear. Domestic and foreign technical literature, technical promotion articles, etc., through the integration of relevant information, can promote more production process information. In the future, what companies lack more are not technical indicators, but rather existing technical indicators, whether there are corresponding equipment, technical teams, and skilled workers. Companies that have the ability to integrate information and use information first will become leaders in the competition.

3, "Internet +" impact on the marketing of aluminum processing industry

With the rapid development of the Internet market, the traditional single marketing model for the aluminum processing market has long been unable to meet the development needs of enterprises, many aluminum processing companies have begun to focus marketing into this emerging model of network marketing. We hope to use the Internet to expand market share, promote brands, and increase awareness. For example, B2B, B2C e-commerce platform for marketing, with the new mobile Internet - WeChat public platform for marketing.

The "Internet Plus" big data feature will have an important impact on the company's internal and external marketing methods.

(1) To achieve the transformation of product development, resource management and information communication, "Internet +" requires companies to sum up consumer's online behavior and consumption behavior on the basis of big data, so that the company's product development plans and marketing programs At the front end of the customer's business, it is necessary to examine the market together with the customer to analyze what kind of products should be provided to consumers, that is, to re-create the products and internal processes of the company by obeying the concept of “product + service + intelligence + interconnection”. According to the customer's personalized customization, develop customized products. Consumers are no longer just consumers. They are product designers and influencers of internal process reengineering.

(2) Externally realize the transformation of communication methods, channel optimization, and user experience. The “Internet Plus” requires companies to stay true to the new, while stabilizing the traditional channels, focusing on the “eyesight” and “cross-border” aspects, using Internet thinking, and combining more industries and fields to achieve large-scale dissemination. Cross-border types can often achieve 1+1>2 effects. For example, the aluminum industry needs to pay attention to the development of the aviation industry, rail transportation industry, automobile industry, and electronic and electrical industries, and develop new products in the industry based on the new needs of users in these industries.

Third, the conclusion

The “Internet Plus” era is a time of great change. The application of massive data resources, customer-driven business models, and the small and micro enterprises of the organization are all features of this era. The transition from production-oriented manufacturing to service-oriented manufacturing is a major trend. As an important part of the non-ferrous metals industry, the aluminum processing industry can further promote the integration of the two industries and embrace the “Internet Plus”. This is a topic that is worthy of discussion among our industry professionals.