Recently, some media disclosed that the ten-year plan for the development of China's new energy vehicles will be postponed again, and the content of the plan will also be greatly adjusted, especially the central government’s 100 billion yuan subsidy and the target of five years of new energy vehicle market sales. Will disappear from the plan.
According to the original plan, the central government will invest 100 billion yuan in the next 10 years, of which 50 billion yuan will be used for the development of energy-saving and new energy automobile industry; 30 billion yuan will be used to support the demonstration and promotion of new energy vehicles; 20 billion yuan will be used for promotion. Hybrid cars focus on energy-efficient cars.
New energy vehicles that originally hoped to pass over corners have been criticized for a period of time. This has caused policy makers to be paralyzed and hesitant.
The relevant policies for new energy vehicles are actually described in more detail in the "Auto Industry Adjustment and Revitalization Plan" in 2009.
The plan clearly requires that the production and sales of electric vehicles be scaled. The existing production capacity will be transformed to produce new energy vehicle production capacity of 500,000 pure electric vehicles, rechargeable hybrid vehicles and ordinary hybrid vehicles. The sales of new energy vehicles will account for about 5% of the total passenger car sales. The major passenger car manufacturers should have certified new energy automotive products. At the same time, the plan also clarified that the future direction of China's new energy vehicles should be based on pure electric vehicles: promote the industrialization of pure electric vehicles, plug-in hybrid vehicles and their key components.
However, the policy of new energy vehicles is in contrast to other policies such as automobile to the countryside.
The production capacity of 500,000 electric vehicles is not only impossible to achieve, but also the new energy automobile policy with electric vehicles as the main direction has encountered even greater market challenges. The requirement that major passenger vehicle manufacturers should have certified new energy automotive products has also encountered significant obstacles.
The goal of the policy has fallen short, and naturally it needs to be adjusted. However, how to adjust it requires a lot of twists and turns. The key lies in the principle of policy formulation and the interests of the formulation department.
Although the formulation of the automobile to the countryside policy has a great effect, it has exceeded expectations greatly, and it has caused a false prosperity for the auto companies and paralyzed the long-term development of the auto companies in strengthening management.
The formulation of goals for new energy vehicles has made it impossible for auto companies to accept the market, the market has not accepted it, and technology has failed to pass. The infrastructure is not perfect, and auto companies have to go formalism.
All of the joint venture auto companies launched their own joint venture brands in 2011, and the products of the joint venture's own brand, almost without exception, are all electric vehicle products. Do these electric vehicles really have the conditions for mass production?
Therefore, the automobile industry policy either amplifies the market effect, causes irrational expansion, and the company is overheated; or lacks a basic market basis, resulting in a disconnect between the policy and the goal.
Government policies and planning have fallen into a quandary. why?
This is because government authorities do not position their functions well.
What is the function of modern government? Not management but service. The function of the modern government should be to hand over economic decision-making power to the market, and at the same time create a market environment in which all types of market players freely compete and trade fair.
According to such a position, the government departments in charge of the development of the automobile market are not to specify what they want but to serve. The basis of government policies also needs to be market-based and service-oriented. For example, with regard to the planning of new energy vehicles, does the government have to stipulate, at a specific time in the future, what scale of production and sales of new energy vehicles will be achieved?
What is the purpose of the government? The first is to promote the development of the new energy automobile market, and the second is to promote the independent brand car enterprises to occupy a more favorable position in the new energy automobile market.
The core of these two goals is actually the market. The first goal is self-evident, and the independent brand must be able to realize the gorgeous turn in the new energy vehicle and enhance the competitiveness. It is also necessary to meet the market needs as the first goal.
BYD's electric car has been operating as a taxi for a year in Shenzhen. However, how many consumers can get it? The key is that the market has not really started.
Therefore, the new energy vehicle planning is the reason and the basic environment that need to provide consumption for market demand. Of course, providing financial subsidies is one aspect, but this kind of subsidy quota only needs to stipulate the financial subsidy that every customer can enjoy when buying a car, and the total amount of subsidy is stipulated, and a special account number is assigned. If there is no market demand, only Can become a form and decoration.
The biggest drawback of our policy is to place too much emphasis on the feelings of the department and the company, but seldom consider the true ideas of consumers. Only by truly formulating policies from the perspective of consumers can the policies actually play a role in both promoting the market and enhancing the role of the enterprise.
According to the original plan, the central government will invest 100 billion yuan in the next 10 years, of which 50 billion yuan will be used for the development of energy-saving and new energy automobile industry; 30 billion yuan will be used to support the demonstration and promotion of new energy vehicles; 20 billion yuan will be used for promotion. Hybrid cars focus on energy-efficient cars.
New energy vehicles that originally hoped to pass over corners have been criticized for a period of time. This has caused policy makers to be paralyzed and hesitant.
The relevant policies for new energy vehicles are actually described in more detail in the "Auto Industry Adjustment and Revitalization Plan" in 2009.
The plan clearly requires that the production and sales of electric vehicles be scaled. The existing production capacity will be transformed to produce new energy vehicle production capacity of 500,000 pure electric vehicles, rechargeable hybrid vehicles and ordinary hybrid vehicles. The sales of new energy vehicles will account for about 5% of the total passenger car sales. The major passenger car manufacturers should have certified new energy automotive products. At the same time, the plan also clarified that the future direction of China's new energy vehicles should be based on pure electric vehicles: promote the industrialization of pure electric vehicles, plug-in hybrid vehicles and their key components.
However, the policy of new energy vehicles is in contrast to other policies such as automobile to the countryside.
The production capacity of 500,000 electric vehicles is not only impossible to achieve, but also the new energy automobile policy with electric vehicles as the main direction has encountered even greater market challenges. The requirement that major passenger vehicle manufacturers should have certified new energy automotive products has also encountered significant obstacles.
The goal of the policy has fallen short, and naturally it needs to be adjusted. However, how to adjust it requires a lot of twists and turns. The key lies in the principle of policy formulation and the interests of the formulation department.
Although the formulation of the automobile to the countryside policy has a great effect, it has exceeded expectations greatly, and it has caused a false prosperity for the auto companies and paralyzed the long-term development of the auto companies in strengthening management.
The formulation of goals for new energy vehicles has made it impossible for auto companies to accept the market, the market has not accepted it, and technology has failed to pass. The infrastructure is not perfect, and auto companies have to go formalism.
All of the joint venture auto companies launched their own joint venture brands in 2011, and the products of the joint venture's own brand, almost without exception, are all electric vehicle products. Do these electric vehicles really have the conditions for mass production?
Therefore, the automobile industry policy either amplifies the market effect, causes irrational expansion, and the company is overheated; or lacks a basic market basis, resulting in a disconnect between the policy and the goal.
Government policies and planning have fallen into a quandary. why?
This is because government authorities do not position their functions well.
What is the function of modern government? Not management but service. The function of the modern government should be to hand over economic decision-making power to the market, and at the same time create a market environment in which all types of market players freely compete and trade fair.
According to such a position, the government departments in charge of the development of the automobile market are not to specify what they want but to serve. The basis of government policies also needs to be market-based and service-oriented. For example, with regard to the planning of new energy vehicles, does the government have to stipulate, at a specific time in the future, what scale of production and sales of new energy vehicles will be achieved?
What is the purpose of the government? The first is to promote the development of the new energy automobile market, and the second is to promote the independent brand car enterprises to occupy a more favorable position in the new energy automobile market.
The core of these two goals is actually the market. The first goal is self-evident, and the independent brand must be able to realize the gorgeous turn in the new energy vehicle and enhance the competitiveness. It is also necessary to meet the market needs as the first goal.
BYD's electric car has been operating as a taxi for a year in Shenzhen. However, how many consumers can get it? The key is that the market has not really started.
Therefore, the new energy vehicle planning is the reason and the basic environment that need to provide consumption for market demand. Of course, providing financial subsidies is one aspect, but this kind of subsidy quota only needs to stipulate the financial subsidy that every customer can enjoy when buying a car, and the total amount of subsidy is stipulated, and a special account number is assigned. If there is no market demand, only Can become a form and decoration.
The biggest drawback of our policy is to place too much emphasis on the feelings of the department and the company, but seldom consider the true ideas of consumers. Only by truly formulating policies from the perspective of consumers can the policies actually play a role in both promoting the market and enhancing the role of the enterprise.
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