From July 21 to 22, 2014, Häfele Hardware (China) Co., Ltd. , a leading global supplier of furniture hardware, construction hardware and electronic lock access control systems, held a two-day annual Häfele national distributor in its headquarters in Beijing More than 60 representatives of dealers from all over the country attended the meeting.
At the meeting, the participants gathered together to review and summarize Häfele's retail sales in 2013, and discussed Häfele's distributors in sales, products, logistics, marketing, training, etc. around the future market development and changes. Adjustments and suggestions on issues of concern. At the same time, Häfele conducted systematic product knowledge training for the dealer representatives present on the updates and changes to its product line, and introduced new retail storefront imagery, new packaging, and a new store-in-store sales model nationwide A unified detailed introduction and answers were made. Rupert, senior vice president of sales and marketing at Häfele Greater China? When talking about "innovation, cooperation and win-win", Mr. Sbydorf said: "Dealers are one of Häfele's important partners. For Häfele, they not only mean selling hardware products, but also represent both parties. Mutual understanding, cooperation, and mutual benefit in development. Häfele always pays attention to and understands the needs of dealers in different development periods, actively listens to their feedback and suggestions, and works hand in hand with them on the road to achieving a win-win situation. "
During the meeting, Mr. Roderick, the national retail manager of Häfele, also commended outstanding distributors in 2013, including Shanghai Huayu Store, Hangzhou Huayu Store and Changsha Kaifule Store won the first, second and third prizes of the year respectively. At the same time, in order to make the distributors have a comprehensive understanding of the operation of Häfele, on the premise of combining theory, we organized dealer representatives to visit and experience Häfele Beijing exhibition hall, studio and three-dimensional warehouse.
After the meeting, the distributor representatives and sales staff also went to a well-known winery in Beijing to witness the whole process of wine making and taste the scent delivered by fingertips, so that the dealers can enjoy the fun of wine culture and be intimate with nature Touch and relax completely.
The convening of this meeting focuses on maintaining mutually beneficial cooperative relations with each dealer in the future, enhancing understanding and mutual trust, and is committed to achieving the greatest success in the in-depth cooperation with regular retailers.
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