Yu Qiao: Flexible and Donkey Kong

Abstract As the only female entrepreneur in the field of Chinese superhard material tools, Yu Qiao uses the perseverance and flexibility of women to sharpen the iron-cut blade and take up the responsibility of revitalizing China's superhard material tools. She worked hard and bravely challenged the peak of international tool manufacturing technology; she insisted on quality,...
As the only female entrepreneur in the field of China's superhard material tools, Yu Qiao uses the perseverance and flexibility of women to sharpen the iron-cut blade and take up the responsibility of revitalizing China's superhard material tools. She worked hard and challenged the peak of international tool manufacturing technology; she adhered to quality and conquered domestic and foreign engine manufacturing giants with excellent products; she was forward-looking and led the company to actively integrate into the capital market; she has a high goal and is committed to becoming a world-class superhard material tool. manufacturer.
Entering the hall of Weihaiwei Hard Tools Co., Ltd. located in Chuocun Industrial Park, the four powerful and golden characters on the wall - "Baizhu King Kong" first came into view. On the product display stands on both sides of the hall, the knives of different sizes and shapes are hard, cold and hidden. If it is not surrounded by all kinds of flowers and trees, it is hard to believe that this is a female-dominated enterprise. The founder of the company, Yu Qiao, is the only female entrepreneur in the field of superhard materials in China.
Chairman and General Manager of Qiaowei Haiwei Hard Tools Co., Ltd.
In 2000, Yu Qiao, who has been focusing on tool design and development for a long time, set up Weihaiwei Hard Tools Co., Ltd. from scratch. Born in a military family, she combines the flexibility of women with the strength of the military. Through continuous product transformation and technological upgrading, she has successfully embarked on a road of independent innovation.
At the beginning of the establishment of Wei Hard, China's super-hard material tools have just started, the technology is not mature, and the quality has a clear gap compared with imported knives, and almost no one is interested in the market. However, Yu Qiaorui, who has been engaged in tool development for many years, has noticed that the localization of superhard material tools is the only way to go in the future. Someone must be a pioneer and a pioneer. Joe, who was carrying the blood of the soldiers, decided to take a road.
Due to the shortage of funds, Yu Qiao even mortgaged his house, rented a factory, rented equipment, and could not afford too many employees. She was both a manager and a technician, both a production worker and a salesman.
Just as no one believes that Chinese tool factories can make world-class tools, no one believes that a woman can make a name in the tool industry. Reluctantly, Joe has immersed himself in research, and has integrated many years of design experience and research results with internationally advanced tool production technology to design and produce many domestic first-class and internationally advanced tool products.
Gradually, the "Wei Hard" piston cutter has accumulated a certain reputation in the industry, and has established cooperative relations with well-known factories at home and abroad such as Germany Mahler and Binzhou Piston. Yu Qiao also relied on foreign companies' slabs to accelerate the pace of Weihard's growth through international cooperation. In 2007, Weihard's exports reached its peak.
In 2008, an unexpected global financial turmoil hit the export industry. Yu Qiao took advantage of the trend and carried out a major transformation of Weiqiang from the main export to the domestic high-end tool production and market development. Further increase research and development efforts to develop products from a single piston tool to a multi-type tool with considerable technical content, thus steadily entering the automotive engine industry.
On the product booth of Weihard Tools, there are nearly a thousand kinds of tool products of various specifications and shapes. The diamond and cubic boron nitride ultra-thin ring groove cutters independently developed and produced by Weihard have reached the world's leading level. Among them, the high-end non-standard diamond compound rotary cutters and high-end non-standard carbide cutters newly developed and produced in the past two years are the fruits of the continuous transformation and upgrading of the products. The mass production of high-end products marks the realization of integrated processing of all surfaces of the engine, while providing customers with a comprehensive overall solution, which greatly improves the processing efficiency and tempo of the engine, increases production capacity, and effectively reduces the production of automobiles. cost.
In order to ensure the performance and stability of the products, Wei Hard has introduced the most advanced production equipment from Germany, Japan, the United Kingdom and other countries, and uses the best production materials to carry out strict process control and is committed to producing the best tools.
Although China's superhard material tool industry does not have a clear ranking, from the perspective of industry reputation and customer evaluation, Weihard's tools are currently the best in China, and many products have successfully replaced imported products, even reaching German standards have entered the international advanced ranks. In January 2013, some products of Weihard Tools were produced in Beijing by the Torch Center of the Ministry of Science and Technology, the National New Materials Industry Development Advisory Committee, the 303 General Aviation Administration, the Institute of Mechanics of the Chinese Academy of Sciences, the Beijing University of Science and Technology, the China Automotive Information Institute, and the China Automobile Association. The appraisal committee composed of 7 experts conducted the appraisal. The experts agreed that “it is able to replace the import and fill the domestic gap and reach the domestic leading level.”
The customer's choice is the best proof. Among the suppliers of Weihard Tools, Mahler, Federal-Mogul, General Motors, SAIC, Hyundai Wia, Geely, Volvo, Weichai and other well-known auto parts manufacturers or engine manufacturers are all listed. In particular, the German MAHLE Group, one of the world's largest piston manufacturers, has been working closely with Weihard for ten years. At present, Mahler's manufacturing plants in China use all-hard tools.
Today's hard power has become a flag in the domestic superhard material tool manufacturing industry. In the "China's industrial industry leader" selected by the Ministry of Industry and Information Technology in 2013, Wei Hard Tools is among the only companies that produce superhard material tools and is the only small and medium-sized private enterprise.
Yu Qiao is a visionary entrepreneur. As early as 2008, the New Third Board just started the pilot, and Weihard Tools embarked on a long journey into the capital market under the guidance of the financial offices at the city and district levels. "At the time, the staff of the Financial Office came over to promote the policy of the New Third Board. I only took less than 10 minutes to make a decision." Yu Qiao said that in order to achieve a career, you must have a long-term perspective and enter the capital market. It can absorb the innovative capital and further standardize the business operation, which is conducive to the sustainable growth of the enterprise.
At the beginning of this year, Weihard Tools successfully landed on the New Third Board and became one of the first 285 companies listed after the expansion of the New Third Board in the country. It has set an important milestone in the company's development history.
"Being able to successfully land in the new three boards, and our company has been strictly self-disciplined, strengthening innovation and transformation and upgrading have an inseparable relationship." Yu Qiao said that at the beginning of the establishment of the company, she has a career mentality, steady, innovative and entrepreneurial, Continuously optimize product structure and promote the healthy development of enterprises.
In order to achieve the healthy growth of the company, Yu Qiao even cut off the wrists with the determination of the strong man, and cut off two kinds of products that can bring benefits to the enterprise, but the technical level is low, there is vicious competition, the market is not standardized, and all Focus on the deep innovation of high-end products.
As a private enterprise, Weihard Tools regards the revitalization of national industry as the direction of its own efforts, forging the core competitiveness of enterprises in an all-round way, and is committed to becoming the world's leading manufacturer of superhard material tools. Yu Qiao said: "Our goal is to make every car in the world carry a hard mark."

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