On July 19, 2014, Haier Group officially launched its new home furnishings brand called "Youzhu," which also operates under the online platform "Zhuzhu." During a press conference, Youzhu introduced its first Internet-based home product, "Baichangjia," which was expected to be available for online users by the end of August that year. The "Baichangjia" product is specifically designed for the 80s and 90s generation, aiming to provide a seamless solution for home decoration through the internet. Users can simply visit the website, choose their preferred design concept, and proceed with purchasing and experiencing the products directly online. Liu Chu, the general manager of Haier Home Furnishing, emphasized that Youzhu will leverage Haier’s extensive experience in the home furnishings industry, combined with modern internet thinking, to integrate various resources and create an open online platform directly targeting consumers. Youzhu.com allows users to customize home furnishing products based on different living needs, user demographics, and age groups. Liu Xu further revealed that in the future, netizens will be able to complete a range of tasks on Youzhu.com, including home design, style communication, material selection, and even decoration supervision — all in one place. This approach aims to eliminate the current hassle of switching between multiple platforms and services. By introducing Youzhu.com, Haier Home is making a bold attempt to challenge the traditional home furnishings industry using internet-driven strategies. It reflects the innovative mindset of traditional companies looking to adapt and thrive in the digital era. This initiative not only highlights Haier's commitment to innovation but also signals a shift in how home furnishings are being approached in the modern market. Editor: GO Jiaju CC

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