Orders will get together and take care of the footwear industry

For a company to develop for a long time, the first thing to do is to make consumers aware of it, and then be familiar with accepting you until people's lives can not be separated from you. When consumers have a sense of identity or even a sense of dependence on you, they will naturally follow your products when they purchase similar products. After having a broad and stable mass foundation, the market will follow. The long-term development is just around the corner. Therefore, to create a business card for your own company and establish your own name in the industry will become an inevitable choice for the development and growth of the company, and the brand is the only choice for this role. In a market range, an influential brand represents the image of the company in this market. However, how to start your brand and make the world known is a required course for each company. A good brand The marketing strategy will become the key to the development of the company, and even the main factor determining its survival.

In the mall, a scene of cruel killing is performed every day. The final decision to win will depend on how each business is fighting. In the past April, coincidentally, each shoe and clothing company held the intensive period of the autumn and winter order meeting. In the coastal city known as China's four major shoes, Quanzhou, many shoes and apparel brands also made appearances and held the fall/winter 2010 season. New product order meeting and conference activity. It is reported that during the intensive period of this new product launch event, all shoes and apparel companies not only launched their own new and fashionable products, but also opened the prelude to the brand marketing campaign of the sporting goods industry in 2010.

During the participation in each company's ordering meeting, the reporter found that in addition to competition in the style and quality of the product, companies in the promotion and marketing of the brand, but also infighting, each with a strange move: there is no hesitate to spend big bucks, please celebrity endorsement, use its extensive impact Strengthen credibility and credibility, increase brand awareness and credibility; through sponsorship of various domestic and foreign events, frequently make their brands appear at home and abroad in the sports arena to increase the brand's influence; through the launch of large-scale Advertising, to increase the brand's exposure, and gradually infiltrate the lives of consumers, so that consumers have a deep-rooted impression on them; also have the use of the network as a huge promotional channel, to promote their own brands; to strengthen the terminal channel construction, also Gradually by the company's attention ... ... a variety of promotion methods, so that the 2010 sporting goods market battle fierce battle. However, the high cost of investment in promotion has made many small and medium-sized shoe companies overwhelmed. The simplification and simplification of advertising marketing as brand marketing also make the company's brand road into a misunderstanding. How to raise the awareness of corporate brands on the basis of reducing costs? From May 11th to the 13th, Mr. Zhu Yutong, a top Chinese brand marketing master, took his Shenzhen brand in 15 years of actual marketing experience with his Shenzhen Quanzhou Golf Club, and taught the “Growing Companies Low Cost Brand” for the South Anhui shoe company. "Marketing Raiders," I believe that after the baptism of the top brand marketing courses, many corporate masters will certainly benefit from it.