International hardware and sanitary market is about to usher in a new face in China

WinTailong, which was awarded the “Outstanding Hardware Bathroom Brand of the Year” in the 2010 annual home/appliance industry in South China, has officially launched the new VI system. Ding Li, director of the Guangdong Provincial Academy of Social Sciences Competitiveness Evaluation Research Center, interviewed the media on the status quo and competitiveness of the Chinese hardware and sanitary industry, pointed out that as a standing porcelain Chinese hardware and sanitary brand, Huitai Dragon has become more internationally competitive after establishing a new global VI strategy. .

Huitailong, which is located in the Pearl River Delta, is one of the national brands that can compete with internationally renowned big brands in the Chinese hardware and sanitary ware market. Currently, it has a history of fifteen years. Ding Li believes that the introduction of the new system of the Hytailong VI is an important measure in its attempt to develop a global strategy and expand overseas markets, and it is also a major performance of Huitailong.

According to HTC Chairman Chen Hung-Chan, Hui Tailong's development in the first decade will coincide with the fifteenth anniversary of the company in 2011. He is now proposing that the second brand's goal is to consolidate the local hardware and bathroom industry. The brand's first position is to build high-end domestic brands and move toward international brands. "The strategic positioning of the Huitailong brand is a world-class professional hardware and sanitary brand," stressed Chen Hong.

Why is Hydraron confident in its brand development? Ding Li said in the investigation report on the hardware and sanitary industry that, unlike thousands of OEM companies in the Pearl River Delta, Huitailong is taking the road to creating a brand. After more than a dozen developments, the company has realized that the brand has brought Advantages and influences, and the development goal of a century-old shop has pointed out the direction of the development of the company.

At present, Huitailong not only has a strong influence in the high-end hardware and sanitary ware market in China, but also covers a number of high-end star-rated hotels, high-end office buildings and high-grade residential areas. It is widely praised and the brand value has been rapidly improved. In 2010, Huitailong added tens of millions of yuan in research and development of electronic lock technology. Currently, this technology has matured and will be put into market in 2011.

Professor Ding Li said that in this industry, there are two types of enterprises: one is taking the road of low cost and low price; the other is taking the road of brand; Hui Tailong is undoubtedly the latter, which is to occupy the market and create The foundation of a century-old shop. For the introduction of the new strategy of Huitailong's new VI, Professor Ding Li said that because of the characteristics of small, scattered, asymmetric information, non-standardization, and strong replaceability in China's hardware and sanitary ware industry, the market competition is fierce, so reputation and brand are particularly Importantly, Huitailong's move will make the brand more internationally competitive.