Fujian “Xianzuo” furniture seizes 1/3 share of the mahogany market (picture)

"Fairy" furniture has gained popularity in the mahogany market in Guangzhou with its elaborate carvings and remarkable prices.

The “Xianzuo” furniture has gained popularity in the mahogany market in Guangzhou with its elaborate carvings and remarkable prices.

Against the background of the declining of “Guang Zuo” furniture , the “Xian Zuo” mahogany furniture from Xianyou, Fujian, has taken a siege in the Guangzhou market and has already seized 1/3 of the mahogany market in Guangzhou. According to a reporter ’s investigation, among the several famous mahogany furniture stores in Guangzhou, the share of “Xianzuo” mahogany furniture is increasing, and many famous mahogany shops in Guangdong are supported by finely carved “Xianzuo” furniture . Facade. According to industry insiders, the reason why "Xianzuo" quickly occupied the Guangzhou market is due to its elaborate carving and significant capital advantage.

Market performance: Expansion, occupying 1/3 of the mahogany furniture market in Guangzhou

It is understood that the "Xianzuo" furniture currently occupies a third of the Guangzhou mahogany market . 1/3 of the mahogany area of ​​the Yuehe Flower, Bird, and Fish Art World is "Xianzuo" furniture , such as Fangyuan Mahogany, Tribute Xuan, Zhongyi, Qiyi Red Sandalwood Museum, etc. are representative brands of "Xianzuo"; and in the high-end mahogany JSWB Redwood Hall Marketplace, " 'Sin as' goods but also many, many Xianyou mahogany furniture dealers will go to purchase, so you see in the Guangdong brand furniture shop, can not say that Xianyou" A person familiar with the matter revealed that "due to the fine carving of the" Xian Zuo ", it is mainly used to support the facade", "some manufacturers go to Xianyou to take the goods and serve as a model, and produce them as they are."

Just when many Guangdong mahogany furniture brands squeezed their fronts due to the economic downturn, "Xianzuo" is still expanding. "Liantianhong" from Xianyou entered Jishang Weibang last year, and recently opened a new store on the third floor of Jisheng Weibang, with a scale of nearly 1,000 square meters; Qiyi Red Sandalwood Museum has also recently expanded and opened its second store in Guangzhou on the third floor of Jisheng Weibang. Specialty store.

Reasons for becoming popular: "Xianzuo" furniture carvings are elaborate, and machine carving has advantages in production.

Xianyou is the birthplace of "Xianzuo" furniture . In the past two years, Xianyou County was awarded the only "Chinese Classical Craft Furniture Capital" in the country. Due to the difference in origin and style, "Xianzuo" furniture and "Beijing", "Su Zuo" and "Guang Zuo" furniture are also called "four masters" of Chinese classical craft furniture .

Why is the "Xianzuo" furniture so popular in the Guangzhou market ? Gao Jianping, general manager of Yugongfang, said, "First, because of the elaborate carvings of immortal works, many Guangdong manufacturers can't compare with them, especially the carved landscapes, the characters are lifelike, and even the hair can be carved fine and beautiful; then the cost In the upper hand, the mahogany manufacturers in Xianyou introduced machine carving a few years ago. Machine carving technology is the most advanced and mature in the country, which greatly reduces the production cost, generally only 30% of the cost of hand carving, and Guangdong It was only at the beginning of last year that the introduction of machine carving began, and the machine carving technology was not mature, so some Guangdong manufacturers received orders and took Xianyou to produce them are commonplace. "

Why is the "Guang Zuo" declining now, and the "Xian Zuo" has the tendency of "after the Yangtze River waves push forward the wave"? Some insiders analyzed that this is closely related to the government's support to the redwood industry. It is reported that Xianyou has more than 2,000 wood carving and classical craft furniture enterprises . In recent years, the local government has listed the mahogany industry as a pillar industry, giving preferential support in policies, funds, and land use. At the same time, it also planned to build the Fujian Wood Carving Classical Furniture Product Quality Monitoring and Maintenance Central and the Classical Craft Furniture Industrial Park. It is reported that the engravers currently engaged in "Xian Zuo" have the largest number of "four schools", which is unmatched by the successors of "Guang Diao" and shows vigorous vitality.

Glossary

"Fairy"

"Sin" is set, as the name suggests, refers originated from the vicinity of Xianyou of Fujian classical furniture production process genre, its fine workmanship, good at landscapes, figures, and "Beijing" is set, "the Soviet Union as" "wide as" furniture and called "Four Major Schools" of Chinese Classical Craft Furniture . He Jinchi of Xianyou County's classical craft industry introduced the "Xian Zuo" feature, which once said, "It is a fusion of Chinese painting art and furniture carving art. It is the inheritance and innovation of classical furniture in the Ming and Qing Dynasties. Carver's fineness is not a problem. "Author window.onload = function () {if (typeof resetPerfectHeight! =" "Undefined" ") {resetPerfectHeight (17152555);}}

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