[Exhibition] Customized Furniture Seminar - Why Custom Furniture Can Win Traditional Furniture

The 5th Shenzhen International Home Furnishings Exhibition is a fascinating, home furnishings art and industry trend forum for everyone to enjoy a visual and brain feast. On July 27th, a forum on the theme of “Customized Furniture Seminar – Why Customized Furniture Can Win Traditional Furniture” was staged in Hall 9.

In 2015, when the traditional furniture industry was in an overall decline, the two emerging markets of customization and smart home maintained a high growth rate of around 40%. What are the reasons and mysteries? The forum invited Guan Yongkang, deputy director of Shenzhen Furniture Research and Development Institute, Shi Zhensheng, chairman of Guangzhou Langu Intelligent Kitchen, and Wang Guangwu, executive vice president and chief marketing officer of Guangdong Jichuang Home Furnishing Co., Ltd. to conduct in-depth analysis on the development of custom and smart home. And explore.

Guan Yongkang, Associate Dean of Shenzhen Furniture Research and Development Institute

Guan Yongkang said in the speech "The Road to Breakthrough in Furniture Retail - Customization" that the sudden emergence of customized enterprises stems from the satisfaction of space utilization, the satisfaction of color style and the satisfaction of time. And improve the satisfaction of the crowd service. At the same time, Guan Yongkang also pointed out that although the development of custom furniture is fast, the advantages and disadvantages are very obvious. Therefore, the development trend of the furniture industry in the future must be the integration of activities and customization.

Shi Zhensheng, Chairman of Guangzhou Blue Valley Smart Kitchen

In his speech “Building a Five-Star Lifestyle in a Smart Kitchen”, Shi Zhensheng explained how the Blue Valley Smart Kitchen creates a five-star lifestyle. Blue Valley smart kitchen will achieve three major subversions: functional module subversion, functionalization, intelligence, modularization, standardization, subversion and customization; industry scale subversion, home import enterprises will become an integration platform, and quickly become a billion-scale industry scale, Subverting the traditional home industry; business model subversion, experiential, interactive, entertainment consumption patterns and other creative value maximization. “To face the big kitchen, master big data, build a big ecology, share big cakes, and drive large scales”, Shi is full of expectations for smart homes in China.

Wang Guangwu, Executive Vice President and Chief Marketing Officer of Guangdong Jichuang Home Furnishing Co., Ltd.

Wang Guangwu elaborated on the development plan of China's home furnishing industry under the Internet + and Industry 4.0 model in "The Strain of Home Business Strategy under the Environment of Internet + Industry 4.0", and introduced the latest smart home achievements in the combination of big data applications. For everyone, it depicts a feasible route for the transformation of the home industry, customizing the marriage intelligence, "getting the future."

Whether it is custom or smart home, it is the result of the natural transformation of the home industry to adapt to market changes. It is not an absolute competitive relationship with the traditional furniture industry. Both sides have unparalleled advantages. Only by combining various factors effectively, combined with China's national conditions Localization and innovation is the way to develop Chinese furniture.

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