Using the word "giant" to describe the scale of China's hardware tools has been exaggerated, but some companies have begun to show signs of future giants, so use this word for the time being to affirm the efforts of these companies.
The development of the hardware tool industry in China is still in growth period. The growth period will inevitably bring about a seemingly chaotic situation. Various brands will scream, rack their brains, and expand brand awareness. They are massive, but most methods are not suitable and the effect is not significant. There are many reasons for the Chinese hardware industry's situation. There are reasons for the company itself, and there are deep-seated reasons why the market economy system is still imperfect, the legal system is not standardized, and the market is not transparent. Such a situation is an excellent opportunity for the Chinese domestic hardware companies to create heroes in trouble.
In a mixed situation, one thing is gratifying, that is, a group of large-scale enterprises have begun to work hard to find their own positioning accurately, and strive to create the core competitiveness of enterprises, achieve the differentiation of strategic development, and achieve sustainable benign development of.
Superstar listing, repositioning To become a leader in hand tools: Superstars have been at the forefront of the industry in terms of financial strength and R&D level through years of foreign trade accumulation. This year's successful listing has enabled superstars to aggressively deploy their companies strategically in accordance with their understanding of the market. Their primary task is to quickly establish mature channels. "Fashion Stores + Hardware Stores" is a far-reaching significance for the independent channel of superstars. . Through some measures, superstars are likely to quickly become the leader in China's local high-end tool brands.
Deli supermarket chain channel strategy to promote change: effective new channel strategy, both forced by the market, but also have the ability to actively find the meaning of effective positioning determines that it is in a very fierce competitive environment, companies must develop in the mode Innovation, so effectively thought of entering the third and fourth tier cities and rural areas, through the enrichment of product lines to achieve the transformation of the channel - to achieve 5,000 effective supermarket chain, such channels have been formed, effective advantages will exist for many years.
The pioneering high-end attempts to support the development of brand value: The development of the brand's entry into China’s nuclear power project at one stroke has broken the market situation in which local Chinese companies cannot become high-end brands. The main reason why local Chinese companies fail to become high-end brands is that they cannot produce high-end products. The way to develop them is to directly use foreign doctrines and sell in China. This model is simple, but Chinese companies are generally concerned about the high sales risks. High-end market is difficult to tackle. It may be that the profit brought by its high-end market is limited, but such a product strategy provides enough support for the brand to be developed, which is of great value.
An Tuo from manufacturing to brand operation: An Tuo brand is widely known by the industry, that is, this year's event. As an extension of the Taiwanese company, An Tuo, the production capacity and quality control in the sleeve are the highest in China. The main reason for the brand operation in the domestic market is the market. However, Antuo has high-quality product quality control systems and research and development capabilities. The core issues have been solved for brand operations. However, they still face the problem of insufficient product lines and a lack of mature sales teams. In order to quickly grow to domestic high-end Brands must also solve a series of problems.
Jerger insists on innovation to seek differentiation: JJ’s corporate advantages have not yet been fully translated into competitive advantages in the market. JJ’s understanding of the domestic market and the firm’s adherence to the R&D and innovation path are market-oriented. The obvious advantage of Jiejie's advantage is the advantage of innovation, which is also outstanding in China. However, monotonous marketing methods in previous years led to the slow development of Jiejie. JJ Jie began to define himself as a tool system problem solving expert, using his own R&D advantages to provide customers with systematic solutions and find their own future development support points, which is worthy of recognition.
Boshen listed products to expand: Bosshen is not the only one in its original product field, and Boss has brought money to deepen the original product line for Boshen, whether it is for the account of shareholders or management With great courage, Bo deep started to make efforts in the power tool industry. If you can succeed in the power tool industry and combine the advantages of the original field, Boshen will gain the overall advantage of the industry chain.
Ai Weiboer believes that the power of the brand is standardized: Ai Weiboer is relatively mature in brand marketing strategy. It draws on some foreign experience and is more accurate in determining brand positioning, core value search, and support points. They are full of confidence, but this does not mean that their domestic road will go. They face the urgent problem of channel construction. In the current hardware field, channel marketing has become a key point, especially for new brands, it is quite difficult.
Encouraging enthusiasm to place ambitions: The direct feeling of vigorously giving to the market is that in order to quickly build a network of channels, the “stimulus†has reached its limit, sending cars is nothing, but also sending houses. This is the first time in the industry. The vigorous efforts on the other hand also demonstrated their urgency and quick success. For the time being, regardless of its overall strategic planning and advantages in China, it will be very difficult to quickly increase the added value of the brand in terms of pursuing the growth rate. Its pursuit will easily fall into the price war.
Rui Qi want to continue listing storms: Chinese power tools, local brands so far no one dare to stand up and say that he is the first brand, Rui Qi objectively have the advantage of becoming the first local brand. The Wu family hopes to become a leader in the field of power tools through the market, and this desire is extremely strong. However, it has not yet been listed, but it has brought a lot of gossip, which will certainly bring a lot of public relations issues to Rui Qi. If Ruiqi is successfully listed, it will soon open up the gap with other domestic brands and move toward the high end.
Stanley Capital operates and builds aircraft carrier with Black & Decker: As a model of foreign tool brands operating successfully in China, Stanley unexpectedly merged with the world-class brand of power tool, Black & Decker. This capital operation brought endless imagination to the world's tool industry. The advantages of consolidation are self-evident, and the advantages of product lines and channels are obvious. Stanley's measures to invest in building factories in China and to enter the auto industry are bright. Stanley and Starda's game, Stanley has begun to occupy some of the advantages.
All of the above listed companies are more powerful and they are all seeking breakthroughs. Among them, the listing of superstars is particularly eye-catching, because they directly go through the transition to the foreign trade model and can be described as gorgeous. The development of China's tool companies must have great actions to make it clear. Otherwise, the series of problems brought about by the inconsistency of differentiation will delay the upgrading of the industry. The emergence of giants is inevitable, in line with the laws of the market economy and the characteristics of industrial development. In 2010, we can already see some of the clues. We must wait to see the outcome. The pattern of China’s tool competition will be clear within five years. We will wait and see.
The development of the hardware tool industry in China is still in growth period. The growth period will inevitably bring about a seemingly chaotic situation. Various brands will scream, rack their brains, and expand brand awareness. They are massive, but most methods are not suitable and the effect is not significant. There are many reasons for the Chinese hardware industry's situation. There are reasons for the company itself, and there are deep-seated reasons why the market economy system is still imperfect, the legal system is not standardized, and the market is not transparent. Such a situation is an excellent opportunity for the Chinese domestic hardware companies to create heroes in trouble.
In a mixed situation, one thing is gratifying, that is, a group of large-scale enterprises have begun to work hard to find their own positioning accurately, and strive to create the core competitiveness of enterprises, achieve the differentiation of strategic development, and achieve sustainable benign development of.
Superstar listing, repositioning To become a leader in hand tools: Superstars have been at the forefront of the industry in terms of financial strength and R&D level through years of foreign trade accumulation. This year's successful listing has enabled superstars to aggressively deploy their companies strategically in accordance with their understanding of the market. Their primary task is to quickly establish mature channels. "Fashion Stores + Hardware Stores" is a far-reaching significance for the independent channel of superstars. . Through some measures, superstars are likely to quickly become the leader in China's local high-end tool brands.
Deli supermarket chain channel strategy to promote change: effective new channel strategy, both forced by the market, but also have the ability to actively find the meaning of effective positioning determines that it is in a very fierce competitive environment, companies must develop in the mode Innovation, so effectively thought of entering the third and fourth tier cities and rural areas, through the enrichment of product lines to achieve the transformation of the channel - to achieve 5,000 effective supermarket chain, such channels have been formed, effective advantages will exist for many years.
The pioneering high-end attempts to support the development of brand value: The development of the brand's entry into China’s nuclear power project at one stroke has broken the market situation in which local Chinese companies cannot become high-end brands. The main reason why local Chinese companies fail to become high-end brands is that they cannot produce high-end products. The way to develop them is to directly use foreign doctrines and sell in China. This model is simple, but Chinese companies are generally concerned about the high sales risks. High-end market is difficult to tackle. It may be that the profit brought by its high-end market is limited, but such a product strategy provides enough support for the brand to be developed, which is of great value.
An Tuo from manufacturing to brand operation: An Tuo brand is widely known by the industry, that is, this year's event. As an extension of the Taiwanese company, An Tuo, the production capacity and quality control in the sleeve are the highest in China. The main reason for the brand operation in the domestic market is the market. However, Antuo has high-quality product quality control systems and research and development capabilities. The core issues have been solved for brand operations. However, they still face the problem of insufficient product lines and a lack of mature sales teams. In order to quickly grow to domestic high-end Brands must also solve a series of problems.
Jerger insists on innovation to seek differentiation: JJ’s corporate advantages have not yet been fully translated into competitive advantages in the market. JJ’s understanding of the domestic market and the firm’s adherence to the R&D and innovation path are market-oriented. The obvious advantage of Jiejie's advantage is the advantage of innovation, which is also outstanding in China. However, monotonous marketing methods in previous years led to the slow development of Jiejie. JJ Jie began to define himself as a tool system problem solving expert, using his own R&D advantages to provide customers with systematic solutions and find their own future development support points, which is worthy of recognition.
Boshen listed products to expand: Bosshen is not the only one in its original product field, and Boss has brought money to deepen the original product line for Boshen, whether it is for the account of shareholders or management With great courage, Bo deep started to make efforts in the power tool industry. If you can succeed in the power tool industry and combine the advantages of the original field, Boshen will gain the overall advantage of the industry chain.
Ai Weiboer believes that the power of the brand is standardized: Ai Weiboer is relatively mature in brand marketing strategy. It draws on some foreign experience and is more accurate in determining brand positioning, core value search, and support points. They are full of confidence, but this does not mean that their domestic road will go. They face the urgent problem of channel construction. In the current hardware field, channel marketing has become a key point, especially for new brands, it is quite difficult.
Encouraging enthusiasm to place ambitions: The direct feeling of vigorously giving to the market is that in order to quickly build a network of channels, the “stimulus†has reached its limit, sending cars is nothing, but also sending houses. This is the first time in the industry. The vigorous efforts on the other hand also demonstrated their urgency and quick success. For the time being, regardless of its overall strategic planning and advantages in China, it will be very difficult to quickly increase the added value of the brand in terms of pursuing the growth rate. Its pursuit will easily fall into the price war.
Rui Qi want to continue listing storms: Chinese power tools, local brands so far no one dare to stand up and say that he is the first brand, Rui Qi objectively have the advantage of becoming the first local brand. The Wu family hopes to become a leader in the field of power tools through the market, and this desire is extremely strong. However, it has not yet been listed, but it has brought a lot of gossip, which will certainly bring a lot of public relations issues to Rui Qi. If Ruiqi is successfully listed, it will soon open up the gap with other domestic brands and move toward the high end.
Stanley Capital operates and builds aircraft carrier with Black & Decker: As a model of foreign tool brands operating successfully in China, Stanley unexpectedly merged with the world-class brand of power tool, Black & Decker. This capital operation brought endless imagination to the world's tool industry. The advantages of consolidation are self-evident, and the advantages of product lines and channels are obvious. Stanley's measures to invest in building factories in China and to enter the auto industry are bright. Stanley and Starda's game, Stanley has begun to occupy some of the advantages.
All of the above listed companies are more powerful and they are all seeking breakthroughs. Among them, the listing of superstars is particularly eye-catching, because they directly go through the transition to the foreign trade model and can be described as gorgeous. The development of China's tool companies must have great actions to make it clear. Otherwise, the series of problems brought about by the inconsistency of differentiation will delay the upgrading of the industry. The emergence of giants is inevitable, in line with the laws of the market economy and the characteristics of industrial development. In 2010, we can already see some of the clues. We must wait to see the outcome. The pattern of China’s tool competition will be clear within five years. We will wait and see.